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Deep Thoughts On Internet Promotion |
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Submitted by Jennifer Jones
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I have this friend Sloan. He’s a real lunatic. I’ve never met anyone who could pole dance without a pole. But when he’s not shaming himself and his entire family tree he is truly the smartest person I know. Perhaps to you that seems as if I might not be saying much. But, don’t take a cue from my spaciness as indicative of the company I keep. I’ve got a couple razor sharps in my crew for sure.
But, about Sloan, I remember one time we were talking about the U.S. in Iraq. It’s a complex subject, to be certain, but Sloan thinks that if you’re going to consider it you need to put it into context, including historical. I couldn’t agree more. Before I knew it, his historical context began with fractured substrata of the Persian Empire and I had three thousand years of history to listen to before we could resume our talk on the U.S. in Iraq. That’s pretty impressive. Annoying, but impressive. Many times it’s difficult for me to disagree with Sloan. But that time happened, indeed, and I’ll never look at him the same again.
I was walking across the Washington Ave. bridge and Sloan told me that he didn’t like talking in superlatives (this guy sounds like a real ball of laughs, doesn’t he). Don’t get me wrong, I like arguments; and I think that it’s important in a discussion for people to take and support varying perspectives and it’s the differences of opinion and belief that permeate our world that keeps us moving and living…but dismissing superlatives, I simply cannot accept.
I love to love things at an equally exalted level as I do to hate things. It’s the best…ever. If someone can’t see the ultimate value in that, I think that person is the lowest of all which disgusts and rots in this world and they most certainly couldn’t be my best friend, for certain.
This is why I think Sloan is kind of an idiot. I bet he couldn’t even appreciate the best internet advertising techniques if they were thrown in his face. It’s not Persian history, but internet advertising can have better or worse techniques. If that’s possible, it seems to me that with proper research on your targeted demographic and some strong attention given to one’s methodology, it’s quite possible to derive the best internet advertising for your particular site and also for your particular commodity. So, don’t be sloppy, thinking that any advertising is as good as anything else. There is a method that will work the best for you. It’s achievable and it’s also important to you, so take your time and don’t settle until you’ve got the best.
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