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Facts Tell, Stories Sell - Increasing Your Online Sales! |
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Submitted by Jennifer Jones
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We all want a piece of the pie. Why not, it's large enough to spare a chunk to you right? There's nothing wrong with wanting more than just a piece, You're an entrepreneur, you want a LARGE piece.
I want to show you how, by simply adding a few testimonials here and there , you can dramatically increase your chances of making more sales online and offline.
We all want to believe that you have the best "gidget & widget" out there. We want to believe it because you said so. But, the harsh reality is, is that we simply can't just take your word for it.
For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #1 (Facts Only)
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Company Logo Design - You will get
- 5 concepts to choose from
- Unlimited Revisions to 1 concept
- CD Included (All images print ready)
- Satisfaction Guaranteed!
- All of this for $199.00 CLICK HERE
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Sounds like a good service for the buck no? Not bad. Now let's see the power of adding a story to these facts.
Ex #2 (Story + Facts)
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"PERFECT, that's the only word I can use when describing this companies logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"
We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
- 5 Concepts to choose from
- Unlimited Revisions to 1 concept
- CD Included
- YOUR SATISFACTION GUARANTEED!
Click Here to order now!
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Do you see the difference in the two???? In the example #1, I added all the features plus the price. In the 2nd example, I DIDN'T even add the price. Even without the price, example #2 will bring in more sales than the example #1 ever will.
It's all about "Fear Of Loss".
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. This industry has used "fear of loss" to it's fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.
Like I mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
When promoting online, here's another given you should always consider:
People are simply sitting at a computer desk browsing through the internet. There's no personal touch to searching for services, in your visitors mind, it's only duty should be strictly informational. Testimonials and utilizing that fear of loss helps you to create a sub-conscious emotion that triggers an attachment to your companies services. If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.
Around 8/10 people go with a company from a gut feeling, not facts. This is a very high number to loose by simply failing to appeal to feelings instead of just facts.
I'll put it to you another way. When you look at a web design company. They may have the best price out there but, your main concern is to view their work. To see their portfolio in action. Adding testimonials to each web site in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
What would you feel like if you saw a portfolio that was full of sensory rich web sites that not only looked great but also functioned perfectly? Would you feel excited to talk to these people at that affordable price? I know I would. On the other hand, yeah the price is right but the quality is poor. Most of us will simply move onto the next web design company.
The more you can grab some ones attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
In Conclusion:
Spice up your piece of the pie by spicing up some stories and grabbing peoples attention through fear of loss & success stories.
Hope this article helps you out!
Read more of Martins articles online here:
http://www.smartads.info/newsletter
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LinkedIn Recommendation:
 Carl Madden - Search Engine Marketing Consultant at Osato Tree - There are many times I have been stuck on something, but now I that I am working with Teo Graca, I know I can get unstuck quickly. He has a way of getting at the meat of the solution to any problem when it comes to business planning. I really don't know anyone with such a well rounded skill set. I think that is what makes it possible for him to do what he does. I highly recommend Teo and Net-Teams! - March 15, 2012, Carl was Teo's client |
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