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Market Your Website For The Real World. |
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Submitted by Jennifer Jones
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Although it is clear that most website users of the internet use search a engines to find their destination, is there a better alternative?
I recently had a look at the stats of a website I have been working on. To my amazement only 5% of the visitors came from other websites or search engines, the rest were direct requests. This website is only 3 months old, so it is fairly new with barely any link popularity, but for such a new website an average of 150 visitors a day, is not too bad.
I asked the owner how he was promoting his website, and to my amazement he was using none other than flyers. The website is advertising his adventure tourism business, as you may have noticed when you visit a tourist destination there are plenty of flyers on the counter. Advertising all sorts of accommodation or locations to visit.
He employed a very smart Graphical Designer to create a flyer that is very eye catching. These flyers are so catchy that he has told me that he never has enough. You may be thinking that this is expensive because you have to pay for the printing, but in actual fact it is much cheaper than some internet advertising. For instance to even have his website listed optimally on Googl's Adwords he would be paying in excess of 50c a click. Whereas printing flyers that can be passed on for years only cost 23c each.
On the other hand some people choose to spend thousands on optimising their websites, gambling to be in the top of the results. Or you could choose to use paid advertising, but targeting your potential customers can be difficult and costly. I am certain that the old fashioned flyer advertising is here to stay.
The benefits of flyers are astronomical; targeting your audience is the key to success. Travel destinations, travel agents and rental agencies are all targeting his potenshal customers. Since he first began his business, he has always used flyer advertising, and with the amalgamation with the website business is soaring. This indicates to me that with the synergy of the real world and the internet we can create very powerful advertising campaigns.
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LinkedIn Recommendation:
 Jamie Pratt - Market Developer at Turboware - Teo helps me with the daily management of my customers' social media accounts. He has an entire system dedicated to social media management, and it is easy to use, provides easy reporting and allows me to communicate with my customers through the system - they can log in and participate. I haven't seen anything else like it on the web. It's not available to the general public, yet - I was one of the beta testers, but if you need something like this, just ask Teo and I am sure he will send you some details. Great system! - March 19, 2012, Jamie was Teo's client |
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