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Submitted by Jennifer Jones
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Niche web directories are a great way for small online business owners to list their information in a place where others in the industry and potential customers can easily find them. Directories group sites that are all related to one theme or subject. What niche web directories would best suit your business?
Niche Web Directories Versus Search Engines
Niche web directories are different from search engines in that they are highly specialized. Go to a craft directory, for example, and type in the words 'space travel' and you'll probably come up with craft supplies to make planetary systems. Very specific! You won't find NASA's website or scientific analyzes of recent space shuttle flights in an arts and crafts niche web directory. But go to space or science niche web directory and you may find a link to the craft site that specializes in making model space shuttles.
Niche web directories do relate to search engines in that search engines rank them highly. Due to the intensity of filtering that most directories apply to the sites that they include, search engines highly respect them. This level of respect is good for the page rankings of all the sites listed in the directories. Getting your site listed in appropriate niche web directories provides you with a one way link from a reputable, highly ranked site and that's one of the most important aspects of the page ranking formula for search engines.
Traffic
When you get web traffic through listings on search engines, you may or may not be what the web surfer was looking for. Yes, there is the chance that the person didn't know that you existed and, now that she does, will bookmark your site to return for purchases at a later date. However, this is a big 'if.' Traffic that you receive as a result of niche web directories will generally be more apt to buy because a higher percentage of them were looking specifically for you and what you have to offer.
Partners and Competitors
Because niche web directories are based around themes or industries, the editors are usually experts in the chosen theme. This helps them to choose neighbor listings that are relevant and high quality, minimizing spam entries and putting you in good company. Just as a customer may search these listings in hopes of finding everything he or she needs to, you, too, can search them to check out your competition. What else is out there? Who is competing for your target audience? Perhaps you will see a niche within a niche that needs attention and fill it.
Also, because links raise your page ranking with search engines, niche web directories are a great way to find companies who sell complimentary products and services with whom you can trade links. If you sell antique car parts, you may want to have a link page that includes links to antique car show sites or fan sites for antique cars. Building up your links to other relevant sites in your industry will help increase your page ranking in search engines and will increase your traffic as well.
Niche Web Directory Options
Some niche web directories are so focused on attracting the most qualified sites that they will pay to list if you apply and qualify. This is always a great sign of a specific, reputable niche web directory. Some will also offer you highlighting options like placing your website listing in bold, brackets, or highlighting it for optimum visibility.
It's important that webmasters do not ignore the opportunities that niche web directories provide. Exposure, especially in this form, can do nothing but boost your traffic, boost your sales, and boost your profits.
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