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Using a Blog to Generate Leads for an MLM Business |
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Submitted by Jennifer Jones
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By now, you should have some idea of what a ‘blog’ is. To keep it simple, a blog is sort of an online journal – which may include text entries called posts, videos, audio, photos and other web links.
A blog is mostly about a person’s daily experiences, however, there are blogs which cater to a wide array of the ‘blogging’ public – ranging from topics like food, different crafts, health, family, politics, spirituality, books or movies – almost anything under the sun.
Because of the immense popularity of blogging, it is being practiced by millions of online users all over the world. This popularity and the widespread awareness of blogging is now being used by business owners as a means to reach out a particular market and earn an income for their business.
‘The ABC’s of MLM’
MLM stands for multi-level marketing. Many network marketers have seen the opportunity of the blog and is using it as their weapon to target a specific market.
Network marketing is a business technique used by entrepreneurs to increase their profits.
Business owners use different ways to generate leads and increase their business. If you are just starting out in business, you make use of the following ways to generate leads and increase your earnings:
1. Advertising
Google Adsense is the most popular way of generating income through blogs. Here, the blogger who posts entries on his or her web site makes use of the opportunities given by Google AdSense ads.
If, for example, you have a personal blog and there are AdSense ads related to the topic that you often write about, each “click” on the ad posted on your blog will earn you an income from Google – from as as low as a couple of cents to as high as hundreds of dollars a day – depending on the amount of traffic as well as your own techniques is using Google AdSense to your advantage.
2. Article writing
Online users scourge the Internet for information. If you have a lot of articles on your web site, you can generate a lot of leads for your business.
If you can get people to personally request information from you, there is an even higher chance of you getting leads. There are also companies or service providers who can generate leads and promote your web site for you.
3. Web site building
If you have a web site for your business, you can easily optimize it to generate leads so that you can advertise, post articles and build customer rapport and interaction through message postings.
‘Network Marketing Success’
The traditional method of network marketing is by spending hours on the phone calling prospects, convincing them and turning them into clients. Out of these leads that you generate, you can recruit representatives to further increase your profits from your home business.
Keeping customers happy, gaining their trust and building a strong relationship with them are just some of the things to remember with network marketing.
Once you have gathered enough leads using either purchasing or generating your own leads – then you have to know what to do with it. There is such a thing as a ‘bad lead’ where you will get prospect objections and rejections.
There is a disadvantage in getting the services of a lead generation company since some of them might sell re-used leads – which you will not get to discover until it is too late.
Also, in network marketing, it is important to learn how you can get your prospects to always say yes, instead of hearing a bunch of no’s from prospects. In addition, you need to make sure that your advertising money is worth it.
‘How to Use Blogs to Generate Leads for an MLM Business’
With Internet marketing, you have to be innovative and find ways to develop a well-thought out promotional campaign.
However, you cannot predict the results. You may have an extremely profitable and successful promotional campaign one time and then completely fail the next time.
With the popularity of blogging, you can use this in expanding your business and generating leads.
For example, if you are an entrepreneur who has a small jewelry business, you can have a blog where users interested in jewelry or jewelry-making can post their comments.
Being a small-scale entrepreneur, you need to market and promote your business. You can easily do this and generate a lot of lead by having the visitors on your blog post comments and address their questions and feedbacks to you, personally.
This would not just add on to your lead but also give you a feedback of what most of your prospective customers want or need.
With the use of a client-specific blog, multi-level marketers and business owners can easily generate leads, contact prospects, turn these leads into sales and watch their profits increase.
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