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Cutting Edge Shopping: E-Catalogs and The Consumer Experience |
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Submitted by Writer's Cramp Syndications
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Web-based, electronic catalogs (E-Catalogs) focus on imparting an entirely unique shopping experience for consumers.
The E-Catalog is a cutting-edge catalog simulation. The shopping experience is online, but creates the look and feel of shopping out of a print catalog. Consumers can “flip” through virtual catalog pages with the click of a mouse, browsing just like they would through a printed book. The E-Catalog offers consumers many features to enhance their shopping experience: potential customers can zoom in on products for a closer look, make notes directly on the page using a sticky note feature, or print out individual pages for later use. If consumers like what they see, they can click on an image or on a product description and add the item to their virtual shopping cart for purchase.
In many ways the E-Catalog is a superior shopping tool for the consumer. Almost anyone can access an E-Catalog at any time via the Internet. The E-Catalog can never be lost or misplaced, nor do consumers need to worry about not having the latest edition. In addition, it introduces an eco-friendly alternative to traditional catalog printing by allowing consumers to print only the pages they need, consequently cutting down on paper waste. E-Catalogs can also provide businesses with an opportunity to save money on shipping; orders can be combined with other businesses to receive a quantity discount and reduce shipping charges. The E-Catalog allows business associates a chance to shop for products at the same time while being located miles apart.
Many consumers today have had the chance to experience the added value in the E-Catalog. It expands their shopping possibilities, keeps them connected with updated product information, and increases their accessibility. It’s the next level in online shopping.
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LinkedIn Recommendation:
 Maggie Steck - Associate Broker at Georgia Elite Realty - Teo is a highly reputable, very ingenious information architect and marketing expert. We are currently working together to help bring the latest technology for creating leads, prospects and customers to small, medium and large businesses. I highly recommend Teo for anyone that may need advertising, website design or custom web applications. - January 15, 2011, Maggie was with another company when working with Teo at Net-Teams, Inc. |
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