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Three Core Strategies on the Web |
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Submitted by Teo Graca
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There are three core strategies for expanding your business on the web.
- Generating Leads and Traffic: bringing people to your core web presence
- Conversion: converting website visitors into prospects by opting-in for more information
- Website Sticky Items: These keep people coming back to your sites time and time again
The social media sites, search engines and your syndicate bring leads to your core web presence. Once they get there, it is important to convert them into prospects immediately, but you will probably never reach a 100% conversion rate. Note that 5-10% visitor opt-in conversion is considered very high. Finally, creating “sticky items” to keep people coming back to your site helps get the missed first time visitors to convert on another visit so that you will have several chances at creating the conversion.
Each of these strategies is interlaced with everything you do online, in person and through every point of contact that makes up your overall brand.
From Teo's book:
Social Media Marketing and Syndication
The Evolution of Advertising
Copyright 2009 GLI Publishing
All rights reserved
Edition 1.0 eBook
ISBN: 978-1-61623-440-9
Click for Details --> Get Teo's Book! <--
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LinkedIn Recommendation:
 Steven. Gill - Media and Creative Services at Northrop Grumman Technical Services - Teo's work with his Net-Teams and his ability to maximize the rankings and visibility of websites is amazing, His development of iTV is particularly notable. March 16, 2012, Steven. - worked directly with Teo at Net-Teams, Inc. |
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