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Three Core Strategies on the Web |
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Submitted by Teo Graca
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There are three core strategies for expanding your business on the web.
- Generating Leads and Traffic: bringing people to your core web presence
- Conversion: converting website visitors into prospects by opting-in for more information
- Website Sticky Items: These keep people coming back to your sites time and time again
The social media sites, search engines and your syndicate bring leads to your core web presence. Once they get there, it is important to convert them into prospects immediately, but you will probably never reach a 100% conversion rate. Note that 5-10% visitor opt-in conversion is considered very high. Finally, creating “sticky items” to keep people coming back to your site helps get the missed first time visitors to convert on another visit so that you will have several chances at creating the conversion.
Each of these strategies is interlaced with everything you do online, in person and through every point of contact that makes up your overall brand.
From Teo's book:
Social Media Marketing and Syndication
The Evolution of Advertising
Copyright 2009 GLI Publishing
All rights reserved
Edition 1.0 eBook
ISBN: 978-1-61623-440-9
Click for Details --> Get Teo's Book! <--
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LinkedIn Recommendation:
 Jonah William - Owner at Tessier Marketing - I thought I was well versed in social media before I found Teo. He has helped me round my skill set with great information only he seems to teach. I went on the web and looked for it later, but it's just not there. The ShareThis.com counters for instance, which definitely don't work right... can't find that anywhere, but it's easy to prove once you know what to test for! Teo really has a way of getting to what works and what works best! - March 17, 2012, Jonah was Teo's client |
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