Using LinkedIn Discussions to Touch Over a Million People! - Case Study

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How do you access professionals that have connections to others in a corporate or organizational environment quickly and easily? Although I have access to dozens of business networks, when I want to touch the most corporate and organizational leaders with the least number of clicks, I use LinkedIn.

In this case study, I show you the details of a LinkedIn "Discussions" campaign that I launched. This campaign touches 20 LinkedIn Groups and over 1,000,000 (one million) members. Note in this study that I am not creating a Group, but instead participating in other Groups.

I don't want to go in depth about the basics of LinkedIn, but suffice it to say that it takes a little time to get started. You need to create a profile, connect with others and most importantly, get recommendations. Although it can be done in less than two weeks, it takes several months for most people, and years to build.

Joining Groups is easy, but some Groups require you to be approved prior to joining, so again, this can take some time. In selecting your Groups, find Groups that are focused on some part of your passion or brand. In this case study, I have selected Groups that I thought could benefit from new information on Social Media Buzz.

With a little work, you can BRAND a message to fit multiple groups. It's best not to send the exact same message to more than one group, so branding it to fit each is important, even if you just change the title and post a link. This is the post from April 22, 2010, which touched over a million LinkedIn users, too less than 8 hours to set up and run, and netted us 7 new customers.

Topic and Question:

What is the new Buzz Standard?

Additional Details:

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Social Buzz has become a HOT TOPIC that has brought the subject of social media to the forefront of discussions these days. There are so many companies testing and experimenting with it to figure out what works for them, and the one common factor that works for everyone is the “New Word of Mouth” called BUZZ. This represents a new Standard for social media and represents a clear starting point for every organization!

Please review my insights into this and add your own in this discussion.

CLICK HERE

I look forward to your being enlightened by your insights! Also, feel free to contact me if you would like more information on the new Buzz Standard.

Here is what the Discussion looks like in LinkedIn:

Here is the campaign as it was run April 22, 2010. Note that the above language applies to all the following Groups in some way. For some Groups, I add an introduction to make it more applicable. Also note the link back to an Article takes readers to our site. We can then document the response from this campaign directly.

LinkedIn “Discussions” Campaign
April 22, 2010

Summary:

• Discussion Posted On 20 Groups
• Touched over 1,000,000 Members

For more information on this campaign, go to our next module, "Selecting LinkedIn Groups".