Selecting LinkedIn Groups For Your Discussions

19

This is a continuance of our last lesson on Discussions within LinkedIn Groups and how you can use this technique to build your business. The following are the groups that I targeted for a specific article on the new Buzz Standard. Here are the groups. Note that in the last article I had provided the basis for all of the following postings, but they are changed in a few discussions to fit the Group, as noted below.

LinkedIn “Discussions” Campaign
April 22, 2010

Summary:

• Discussion Posted On 20 Groups
• Touched over 1,000,000 Members

Worldwide Management Consultants

• Created: September 25, 2007
• Type: Professional Group
• Members: 31,809
• Owner: Alfredo Luz

Almost worthy of adjusting the discussion, but not quite. I left it as is. Worldwide Management Consultants accepts business-oriented interest of the experiences exchange, cases, methodologies, business opportunities, new customer's indications, new tools, articles, books references and other subjects and interests of this management consulting group.

White House

• Created: August 13, 2009
• Type: Other...
• Access: This group is open to everyone
• Members: 42,104
• Subgroups: 3

Exception: This is the official White House group page on LinkedIn. Comments posted on and messages received through White House pages are subject to the Presidential Records Act and may be archived. Learn more at WhiteHouse.gov/privacy

Added regular title to top of discussion: So, What is the new Buzz Standard?

Changed title to: Can The New Buzz Standard Provide Instant Access To The Youth Of Today?

ThoseinMedia

• Created: December 10, 2007
• Type: Professional Group
• Members: 68,748
• Subgroups: 1

The North Fulton Business Expo

• Created: February 6, 2009
• Type: Networking Group
• Access: This group is open to everyone
• Members: 348

NOTE: This group is over one year old and hasn't grown much in that time with two Expo's under it's belt. I may drop this.

STRATEGY PROFESSIONALS NETWORK

• Created: July 2, 2008
• Type: Networking Group
• Members: 10,801

Startup Specialists

• Created: February 18, 2008
• Type: Networking Group
• Members: 44,432
• Subgroups: 15

Exception: Invitation for "Helium Drinkers" who believe they are startup specialists and love the challenges of being with startups. Have you ever felt the passion of kick starting new ventures? Pls share a brief about your profile if you can & go ahead to network with the Startup Specialists worldwide.... Bon Voyage!

Added at the top of the discussion: One of the most daunting tasks a start up can face is advertising. for those of you that didn't know, generating social media Buzz is the new standard for advertising.

Social Media Marketing

• Created: March 6, 2008
• Type: Professional Group
• Members: 71,031
• Subgroups: 10
• Owner: Michael Crosson
• Website: http://www.socialmediopolis.com
• This is the LARGEST and most active social media marketing group on LinkedIn.com

SalesBlogcast.com

• Created: March 14, 2008
• Type: Professional Group
• Members: 28,100

• Created: November 29, 2007
• Type: Networking Group
• Access: This group is open to everyone
• Members: 38,896
• Subgroups: 1

NOTE: Open Source was a great lead source for the first few days after featuring an article on how branding can be used with coding techniques, but one of the admins in this group pushed the discussion into the job postings area after a few days. It was definitely not a job posting and all leads from that discussion stopped immediately. The owner addressed this issue by stating that anyone could have done this, which is not true. Only admins can move a discussion to the jobs area of the group. If this happens again, I may drop this group. Look for Part 3 soon!

On Startups - The Community For Entrepreneurs

• Created: September 19, 2007
• Type: Networking Group
• Members: 138,300

Marketing & Communication Network

• Created: May 16, 2008
• Type: Professional Group
• Members: 32,212
• Subgroups: 1

Linked Georgia

• Created: April 21, 2009
• Type: Networking Group
• Members: 2,019
• Subgroups: 9

Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators

• Created: February 2, 2008
• Type: Professional Group
• Members: 92,111
• Subgroups: 9

Innovation People Expert Innovators Creative Network

• Created: September 27, 2007
• Type: Networking Group
• Members: 10,387

Inbound Marketers

• Created: September 21, 2007
• Type: Professional Group
• Access: This group is open to everyone
• Members: 45,027

GON - Global Open Network

• Created: October 5, 2008
• Type: Networking Group
• Access: This group is open to everyone
• Members: 1,125

• Created: November 13, 2007
• Type: Professional Group
• Members: 10,229
• Subgroups: 9

Exception: This is a group for innovators and individuals who are constantly seeking to innovate and are interested in the front end of innovation. All industries are represented and any professional who is interested in or responsible for innovation is welcome to participate.

Added at top of discussion: When creating innovative front ends, it is important to understand the new Buzz Standard. We have some new insights into this movement that may help you develop new mash ups and better tool sets on the web.

eMarketing Association Network

• Created: November 12, 2007
• Type: Networking Group
• Members: 231,628
• Subgroups: 5

Digital Marketing

• Created: March 3, 2008
• Type: Networking Group
• Members: 39,848
• Subgroups: 2

Consultants Network

• Created: October 31, 2007
• Type: Networking Group
• Members: 123,836

NOTE: Job hunter focus...

Added at top of discussion: Advertising and marketing consultants benefit from knowing the latest innovations. New insights below!

Angel Investor Group

• Created: January 28, 2008
• Type: Networking Group
• Members: 5,441

The discussion was written as an informational piece, which generally fits in better with more Groups. If you noticed, there were only 4, almost 5, out of 20 that had to be modified to fit the Group. Remember that documentation like this can allow you to track Group membership, and your ROI for this effort.