Insider Secrets - The 5 Steps To MLM Success - Monetizing Your Passion |
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Submitted by Teo Graca
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With so many connections to MLM'ers that are in still in need of the basics for any web-based business, I decided to address the issues most of them face. Their up line support may be offering archaic approaches that don't accommodate each new generation's needs - social media and web-based support. There is a new set of adults (18 year olds) coming out into the work force each year that won't meet with you before they know you, and don't expect a phone conversation until AFTER they are already sold online.
Building an MLM business requires a new set of rules, which you probably won't get from your up line. Although there are tried and true practices provided by these MLM organizations, things have significantly changed. The newer generations must be sold before they meet with you in-person or even talk to you on the phone. The newer generations use social media and texting to initiate a relationship. They have to be sold before they talk to you on the phone, and in-person meetings are better spent working with those that are already in your down line. So, if you are still paying for and giving away CD's and DVD's to build your down line, how much money and business are you losing?
 As an MLM dealer, you have a new set of 18-year-old's enter the market looking for work every year. These are new prospects for your down line and products, and social media is the way to communicate with them. They generally text each other and don't like to talk on the phone. They also like to communicate through social media sites, which is accessible through their cell phones - they use social media consistently throughout the day.
The time spent trying to address this entirely new market, not generally supported through MLM technologies, is time much better spent. Time spent on phone calls or meetings designed to build relationships with the newer generations is much better spent creating automated systems that allow them to participate in your organization through technology. You can only attract them through the new technologies, but ultimately they will participate at your phone call and in-person events, and only then can you then follow the tried and true MLM plans developed for relationship building.
Here are 5 automated ways to bring people directly to you so you can market your products, services and dealership opportunity to them. Automated Pre-Selling is the way to save time and increase sales. Here are the steps you can use to bring in new customers.
Step 1: (required) - create a newsletter to communicate with your prospects, customers and down line. I highly recommend you sacrifice a couple cups of coffee each month and use iContact ($9.95 per month for less than 250 contacts). This system offers the lowest cost and best value for contact management via email and it has a survey feature in case you would like to use that. Set yourself apart from others. Create a professional impression on your prospects and customers.
Step 2: You can collect your videos and post them (for free) on Article Advocates.com - each PUBLISHED article acts like a mini-website, and you get the benefit of article syndication, which allows your content to automatically be featured on other websites in our system, based on the keywords you associate with the article. Just register and log in, then you can also keep your articles "PRIVATE" - these acts as private notes and you can collect the EMBED video code or URL's to videos you want to use later.
Step 3: Create a branded website that you own and control to reflect your unique perspective on your passion - your brand. Organize independently produced YouTube videos and other information on this site that is not necessarily from you. This avoids any violation of your MLM agreement - let this independent website say what needs to be said and let IT pass targeted leads and prospects directly to you. This is how it is done by the best in the MLM industry, whether they admit it or not!
Step 4: Participate on social media sites, OR buy social media advertising for your website or article - buying social media advertising for your articles on Article Advocates allows you to bypass the "do it yourself" approach and focus your time on your business. Using social media in this way is a proactive approach that brings targeted leads for your virtual store front.
Step 5: Create a community that brings dealers together to share information that may be useful for bringing new people into your down lines. This is what you were talking about doing, but you probably need to do all of these other steps first. If your up line supported this, every dealer would have a free web page on this site that works with Article Advocates - dealers can create as many articles as they want and link them from the community site. A community site builds relationships and community around your passion.
None of this amounts to much of a cost. An eMail marketing system doesn't cost that much to get started - check out aWeber and Mail Chimp.
It's all about building relationships and working with people to build your network, so create a plan and begin today!
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