 |
People Do Business With People They Know, Like, And Trust |
|
|
Submitted by Birgess Richard
| RSS Feed
| Add Comment
| Bookmark Me!
One of the most important activities in growing a business is growing relationships. Many people think they can go out to networking events, hand their cards out and the business will come flowing in. It may happen like that, but not likely. It takes time, energy and effort to build a network. Through building that network you build relationships with people who know you, trust you and will do business with you.
I was at a networking event where I witnessed two men that had no clue what networking was all about. The first gentleman walked up to me, introduced himself, asked my name and proceeded to tell me what he did and how it could help me. He then left to talk to someone else and a second gentleman came up, introduced himself, didn't bother to get my name, gave me promotional information about what he was selling and then went off to talk to someone else. Neither of these men would remember me if I called them, and I have no idea if they are people I like or trust, so there isn't a chance I will do business with them. Networking like this is a waste of time. Unless you're willing to build your network, get to know the people, and perhaps see how you can help them, you might as well stay home.
Networking isn't just for people who run their own businesses. All of us have a network of people we depend on. We might use their services, get referrals from them and ask for assistance when seeking a job. I call this cross-pollinating, and we all do it. It is vitally important that we build relationships with the people in our network so that we can obtain good tips and advice. If you neglect your network you might find yourself without resources or references when you most need them.
Networks are important to your success. To have a useful network you must build and nurture the relationships and focus on how you can help your network before you consider taking from it. Zig Ziggler advises that the best way to build your business is to help someone else build hers. Givers get. You don't just take from your network; you also give to it. The secret is the more you give to your network the more you will get back.
|
|
|
|
|
LinkedIn Recommendation:
 Kay Nikookary - Marketing and Brand Specialist - Information Architect! What a perfect title for the man that knows so much about technology, execution, business strategy and how to put it all together to make huge strides for your organization. I have seen Teo at work and would recommend him to anyone seeking a dynamic speaker on the diverse and complex topic of technology, I would recommend Teo to anyone starting or restructuring their company to take advantage of technology and tap into the global marketplace. He is the ideal consultant, speaker, project leader! Teo is one of those rare gems that knows IT and can truly be the architect of your system; and yet explain it you, and others like me, that don't always understand or want to know the technology side of the picture. He is a very personable gentleman who knows his stuff and if you are considering a technology question, then you need to at least have a conversation with him - because he WILL add value for you! - August 17, 2008, Kay was Teo's client |
|
Featured [Goal Setting] Articles:
|
|
