Nokia Siemens Ready For Converged Future
Barcelona, Spain _ The future Nokia Siemens Networks last week unveiled its branding and logo and held its first combined media event in a signal that the latest merger in the telecom world is on track for its close in the first quarter.The merger of the network divisions of Nokia and Siemens follows the tie-ups between major vendors Alcatel and Lucent as well as Ericsson and Marconi.Nokia Siemens CEO-designate, Simon Beresford-Wylie, announced at the 3GSM World Congr...
Creating Brands That Provide Psychological And Social Benefits Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
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