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Creating Brands That Provide Psychological And Social Benefits Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
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LinkedIn Recommendation:
Willia Mickulskis - Internet Marketing Specialist at Taggart Transcontinental - I met Teo at a networking event last year and remember thinking "I need to work with this guy" but I didn't contact him until a couple months ago. Boy, I am glad I did. We found some new strategies that have brought new customers to my business within a month. Sales are up! I look forward to more of the same! - March 15, 2012, Willia was Teo's client |
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