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Creating Brands That Provide Psychological And Social Benefits Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
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Total Bookmarks For This Article:
13
Bookmarked By:
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Cara Figueroa,
2.
Frieda Deleon,
3.
Alejandra Branch,
4.
Benjamin Dodd,
5.
Jesse Orozco,
6.
Arnold Mcdermott,
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Rayford Gresham,
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Rusty Higginbotham,
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Krystyna Boatman,
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Jere Bills,
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Roma Niles,
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Major Strain,
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Arlie Chilton,
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LinkedIn Recommendation:
 Liane Hengl - Director of eMarketing at Blue Galaxy - Teo is coaching me on communications and branding and helping with my business and social media plans. He is easy to work with and keeps me on track each and every week. He's a pleasure to work with. I recommend Teo for all of this type of work. - March 19, 2012, Liane was Teo's client |
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