Cloud CRM University - About Us

About Us

Dean Herington brings over 20 years of CRM Consulting and Training experience to the Cloud CRM University. He is an established authority in Sales & Marketing Integration with proven experience in helping client organizations leverage technology to optimize their CRM Processes. Mr. Herington has had a privileged career in the CRM Industry, one that has enabled him to participate in pioneering some of today’s most advanced CRM Strategy Development Methodologies. As one of the CRM Industry’s early pioneers, he approaches CRM as a competitive business “Strategy”, not as a technology “Project”. As an industry leading consultant, Mr. Herington works closely with client companies to understand their overall revenue growth strategies and improve sales and marketing effectiveness through the implementation of highly customized and affordable CRM Solutions.

Mr. Herington is the Founder of CRM University, the industry’s first Professional Certification Program. As Chairman of the Methods & Best Practices Committee for the CRM Association, his visionary leadership has influenced the advancement of the Sales & Marketing Profession by establishing the industry’s only Professional Certification Programs on Sales Process Modeling can CRM Results Measurement. In this role he has delivered numerous Keynote Presentations and Seminars at CRM Conferences in throughout the USA and in many other countries around the world.