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Maximize Your Sales with the 2 Step Auto Responder |
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Submitted by Jason Edwards
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Maximize your marketing and sales with some auto responder Improvements. Try some of these marketing promotional pieces, the tryed and tested 2 step mailing process. Guaranteed to boost you profits.
1. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.
2. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.
3. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it's more effective to include all of them.
4. Instead of answering each customer question that is e-mailed to you, publish "Frequently Ask Questions" and make them available via auto responder to those who sign up. To save time and support headaches.
Mix and match. Change your auto responder strategy to change your auto responder results! Also top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
1. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.
2. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.
So why not improve your closing ratio and reach out even farther at the same time?
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LinkedIn Recommendation:
 Karin Carros - Social Media Manager at General Forge and Foundry - I am working with Teo on an relationship management system (RMS) to allow my sales staff and customers to interact through my website. He always comes up with the right questions to make me think through the process and always has great ideas on how the system can handle them. For any RMS project, you can't go wrong with Teo. - March 19, 2012, Karin was Teo's client |
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