According to the calculations the predictors have stated that this is the first time in two years it was observed that the sales of the handsets have increased up to 15% in September. Earlier it was declined due to the reason as it was excessively driven by the lowering prepay market and in addition to this the revenue of the operator was also hit. The other reason was that there was a rise in the long term contracts provided by various network providers and within this deal the consumers was tied up for 24 month deals.
Due to the continuous long 24 month contract cycle the market bounced back. Furthermore all the customers of post pay are now on two years contract deal. So the customers are now sitting over the contracts and are eagerly waiting for the launch of hi-end smart handsets. At the beginning of the autumn extra ordinary number of the consumers were out of the contract as they were waiting for the arrival of leading launches such as the iphone 5. On the other side the handset market also makes an improvement in the performance of prepay moreover the prices of the gadgets are also very affordable.
The research has showed that about 60% of the
iPhone 4S Deals were on contract during the month of September. During the past years the operators have worked very hard and have shifted the customers from the pre pay to the post pay market. So 10 years ago prepay possess a 70% share and during the past two years the share of the contract market has exceeded up to 50%. Now in this modern world everyone possess a smart phone moreover you would find the handset everywhere.
Also the customers spend their maximum time with their handset which you can easily concluded by looking at the increasing contract lengths and SIM propositions. Almost every consumer requires the smart phone at every step of the life as now gadgets possess all the technologies that you don’t have to take any outside assistance. Furthermore everyday a leading mobile company launches the most recent handsets with latest technologies that easily magnify the customers to purchase them. As compare to the pre pay sales the volume of contract has increased.
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