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Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
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Never Act Predictably
There exists an understanding among con men, comedians, stage magicians and mind control experts that comes down to a simple axiom. Now one can defend against what they can cannot predict.
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Anchoring The Nlp Secret To Self Confidence
We have all heard about Pavlov the guy who found that he could condition dogs to drool by merely ringing a bell. The dogs were conditioned to associate the ringing of the bell with food. In NLP we call what Pavlov did anchoring.If you think about it anchoring plays a large part in our lives. We all have a song that makes us feel good...or bad. NLP gives you the chance to create your own anchors and to create them in other people as well.Imagine having the people a...
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Why You Should Consider Using An NLP Coach
So the concepts behind NLP (Neuro Linguistic Programming) sound interesting to you and youre wondering where to get started with implementing such strategies. You will probably face the question as to whether it might be beneficial to your life and business to hire an NLP coach. Each year there are thousands of people who benefit from scientifically based coaching programs, and a coach can help you design a specific plan of action using proven techniques. Sure you might be a...
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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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Exploring Curiosity: Hunger For The Unknown
When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization.Learning. Curiosity. Creativity. Knowledge.If you are interested in persuasion, odds are, you've got most of your basic requirements met. You've moved on to this higher level of consciousness where you want to absorb more and more of this field of...
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A Lesson In Gaslighting
There's a psychological technique called gaslighting which is incredibly potent especially in persuasive situations.A few nights ago I was watching TV, just flipping around aimlessly, and came upon an old episode of M*A*S*H. In this episode, BJ is bored and to entertain himself he cooks up a plan for amusement at Winchester's expense.BJ takes a pair of Winchester's pants and in their place replaces them with a pair two sizes too large. When Winchester eventually puts ...
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Being Open To Our Prospect's Energy With The Golden Orb
On occasion, I like to bring up ideas, exercises and concepts that some would consider to be a little woo woo, esoteric, or downright crazy. When I do this, I simply ask for your indulgence and suggest that even if something is unusual, it has potential to work wonders and give value.First a couple of questions: when you are dealing with another person--a client, a prospect, a child, a spouse, a romantic interest--how receptive are you to their energy? And how willing are...
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Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.
What we want changes overnight; what makes us want it hasnt changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George Frenchs The Art and Science of Advertising from the turn of the 20th century
We know how to appeal to Smith because we know Smith. We know what will please Brown because we know Brown. We know how to ge...
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Magical Pushbutton States
A decade ago, I used to compete in Okinawan Karate.Competitive karate is a roller coaster ride of glorious victories and bitter failure. There were days I found myself pummeled like a useless rag doll. And there were other days I scythed through opponents like an unstoppable juggernaut. Every punch broke through and every kick landed somewhere satisfyingly soft. (oooh how I loved that!) I would zip around the squared ring like Neo on steroids, launching a flurry of eye-bl...
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Using Irrational Belief as a Tool of Mind Control
Just suppose that everyone had some superstitious belief that drove them and you knew exactly what it was. That would be REAL power!
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The Persuasive Power Of Supporting Evidence
I got a call from an acquaintance a while back. He said, 'Do you remember the conversation we had about Africa? Well, I checked my e-mail and found, unbelievably, that I won an international lottery which originated in Africa. I'm just convinced that everything happens for a reason, aren't you?'Before I responded, I thought about this a moment. 'You know, maybe you're right. Everything does happen for a reason. It's a very fortuitous thing that you called me today to tell...
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How To Determine The Sum Of Your Values
Our value is the sum of our values. --Joe BattenIn order to make an advancement in your ability to persuade, I believe it's necessary to advance yourself. Personal advancement. Personal understanding. Personal growth. These are all incredibly powerful ways to increase every aspect of your life--business, personal and public.This article is about an amazing process that will help begin to accelerate your skills with my material. The goal is to rank our values. It's f...
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The River Of Affluence
The real 'haves' are they who can acquire freedom, self-confidence, and even riches without depriving others of them. They acquire all of these by developing and applying their potentialities. On the other hand, the real 'have nots' are they who cannot have aught except by depriving others of it. They can feel free only by diminishing the freedom of others, self-confident by spreading fear and dependence among others, and rich by making others poor. - Eric HofferHow doe...
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The Power Of Unselfconscious Affluence
Of course, we didn't all grow up financially comfortable, but neither did some of the world's richest people. Several of my most successful students are real rags to riches stories gaining their vast financial successes through single-minded perseverance, education, hard work, intention and a little luck. Their persistence, raising their set points and advancing their mindsets all were part of the mix in what eventually turned them into money magnets.Internal obstacles so...
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Cleaning Out Your Attic: The Fundamental Advantage Of Forgiveness
Forgiveness means that you do not hold others responsible for your experiences. ~Gary ZukavIf you're like me, you have a garage or attic or basement full of junk--old clothes that don't fit or that are outdated, boxes of children's toys, paperwork you'll never need or even look at again. We have sentimental attachments to things that are just taking up space.These items, while maybe not physically holding you back, may be psychologically holding you back. They are d...
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Becoming Magnetic
A woman I know, an extremely spiritual person, recently shared with me the following: 'I used to have unfortunate beliefs about myself and I received back from external influences unfortunate results. When I decided to take control and raise my resonance, to be the change I wanted to become, to allow abundance and love come flow through me, absolutely everything fell into place. I am now living a life of leisure with a beautiful husband and I can draw what I want into my univ...
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How Positive Thinking About Others Helps You
Looking for the good in others is probably something you were taught to do in your early education. Elementary school teachers are pros at helping children to learn to keep an open mind about others and experiences. Now, as an adult, you like the idea of it, but may have trouble applying this principle in your everyday life.Turns out that looking for the good in people and experiences is an excellent way to turn your thoughts from the negative, into the positive, more h...
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Why The Laws Of Persuasion Work
As the species whose thinking ability supposedly separates us from the animals, we really don't spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn't leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at the world. When this mode is operating, our minds are perfect...
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The Desperation Cycle And Failing Motivation
Many think motivation is useless because it doesnt ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature influences us to take the easiest path instead of the best one. In persuasion, we need to pull people out of the Desperation Cycle and into permanent, long-term motivation. We all know we are creatures of habit. We are like water following the path of least resistance. As creat...
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Presentation Skills That Persuade And Motivate
Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech.Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.The secrets to successful presentations are simple, based on common sense. Many people, however, fail to employ them.Step One: Purpose...
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Increasing Persuasion With Humor
Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them. Humor disarms an audience, making them more likely to open up to you. Once your prospects feel comfortable with you, they will be more in tune to your message and more likely to remain attentive. Audience m...
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Foundational Principles Of Persuasion
Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to create unity or to force compliance. Whether the outcome is good or bad depends on the person using the laws and how that person applies the techniques of persuasion. Some people desire to win at any cost, using any available tactics includ...
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Factors Influencing The Impact Of Humor In Persuasion
Humors effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert or feeling drowsy, whether they have a headache, etc. Always be in tune with how your audience is feeling and always assess the atmosphere youre in to determine whether it is conduci...
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What's All The Fuss About 'The Secret'?
Here's a definite sign that something has made it into the collective consciousness:Oprah features it on her show.If you're at all inclined in this way, you've probably already seen 'The Secret'.Here are my thoughts on this:I love 'The Secret'. It's absolutely phenomenal. I wholly recommend it if you haven't seen it yet. It may just have an impact on your life.I believe completely in 'The Law of Attraction' and know that it is at work in my life and the li...
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The Internet Marketing Blog
If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers.
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Speech Topics That Capture The Full Attention!
First, if you are looking for a persuasive speech topic, you must know that the more controversial the speech topics, are the more response you will get from your audiences.The topic sentence has to be short, declarative sentence that states the central idea of your speech. Your persuasion speech topics should zero in on one main idea rather than focusing on entirely different areas.If you are looking for science related speech topics, there's plenty of those in the s...
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Youre Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what youve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...
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The Art of Persuasion in an Essay
This analytical essay presents information about the art of persuasion in an essay. The Works Cited page appends sources in MLA format.
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