Net-Teams - Bookmark Tag Copywriting

PS-FAB Versus The Traditional 12-Step Sales Letter There are many things applicable to the PS-FAB style of writing that are not covered in the article I wrote on that subject, such as details on resistance, motivation, emotion and other details that I will include here as we compare PS-FAB to the traditional 12-Step Sales Letter.

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The Six Rules Of Copywriting And Design For Successful Ecommerce What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they're willing to pay, some simple copywriting or design adjustment can make a big difference.So here goes - the six things you must do to give your ecommerce site a chance:

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Be Rebellious The answer to clutter is not more clutter; it’s finding who wants to hear you and speaking to them. So how do you compete if you can’t out shout or out discount your competition? You get rebellious and radical with your advertising.

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Be Single Minded As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.

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What You Need To Know Before Hiring A Copywriter The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, ...

Increase Customer Frequency How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, online or off, without spending a fortune on copywriting.

Differentiate Yourself And Attract More Attention, Sales, and Profits How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, online or off, without spending a fortune on copywriting.

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In Marketing, Enthusiasm Connects Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...

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A Simple Way To Create 7 Effective Autoresponder Messages Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages--from the 7 message marketing ru...

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Be Imaginative A good advertising campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.

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Be Courageous Let’s get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesn’t learn to conquer its fear and take chances, make changes.

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Does Your Copywriting Trigger What Makes Your Visitors Buy? Want to know what makes your visitors want to buy? Find out the two basic - yet contradictory - needs that drive people and the ways to satisfy those needs in different ways for the four basic personality types.

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Effective Google Ad and Banner Ad Writing Write more effective sales copy for your Google Adwords and other Banner Advertising Campaigns.

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Why Great Website Makeovers Begin With Copywriting Can you give me some feedback on my website? a life coach asked his e-zine subscribers. I just revised my site - -finally!Naturally, I couldn't resist clicking over to see what he had done. I knew he was a thoughtful coach with a reputation for high integrity. His new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, he admitted, I have no budget to pay a copywriter.Ouch...

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Email and Online Marketing Copywriting Secrets Use these proven tips properly and your results will skyrocket.

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Write Emails Marketing Messages That Capture Your Audience Be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don’t cloud the email body with other sites, products and services. Keep the flow steady and tight, well focused.focusing your Email campaign with copywriting techniques.

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Create Your Three Letter Autoresponder Follow-Up A woman told me this week, "Your advertising is wasted if you don’t follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days. People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time. You can greatly increase sales wit...

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Copywriting in Your Email Campaign Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques.

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22 Questions to Ask Before You Write a Single Word To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.

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How Blogging Impacts Mainstream Marketing Companies can use blogs as a marketing tool. But the quality of the writing is paramount.

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Successful Tips for Online Sales This truth is very simple and hard to deny: if you do not know how to sell or HATE selling, you cannot make money. Period

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Pushing Traffic From Content Sites To Sales Sites One of the most effective methods of getting traffic to a sales page is very well-known within Adsense circles (used to send traffic to Adwords advertisers through the Adsense program), but not as well known for traffic generation directly to sales letters.That method is the content site. There are literally thousands of people making a living online by simply creating content sites, placing Google Adsense code on those content sites and collecting a check from Google eve...

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Mysteries of Online Marketing Marketing is very important in every business. New advertising methods appear over and over again. Here are some reasons to trust a bit of marketing to a copywriter with respectable reputation.

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Good Copywriting Broken Down To Steps It may be the most lucrative job and business right now - trying to write ads from scratch that would make your audience to sit up and take attention. And it is actually not impossible. But it sure feels like it most of the time.

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Basic Internet Marketing 101 To have a successful Internet business, you need only three things:1. Product2. Copywriting3. TrafficIt really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business. Let’s talk about competency in each of those three areas and how you can quickly master each one.ProductYou need a product that people want. Don’t fall in love with a product just because you think it’s cool. I’ll go into...

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Article Marketing Can Increase Your Traffic - Do Article Submission For SEO Are you searching for a method to promote your website or business? If so, read on to discover a website promotion method that costs virtually nothing to implement.

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Money Making Affiliate Marketing Tips Affiliate marketing is an excellent way for the internet entrepreneur to earn income – it requires no stocking of products, no shipping, no handling of returns, no credit card processing, etc. But sometimes it can be hard to make money as an affiliate marketer, because the competition can be pretty stiff. Here are some tips to help you stand out from the crowd of competition.Tip 1 – Content is KingIf there is an overused cliché in internet marketing, it's probably “Cont...

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Improve Your Google Adwords Search Engine Ads The haiku-sized blocks of text that show up when people hunt for information on Google or Yahoo can cost-effectively deliver perfect prospects day after day to your site. For instance, one pay-per-click ad I wrote sends its owner all the $2,000 clients she can handle for just $39.88 a month.But when I look at search engine ads both when I’m searching for information and when clients ask me for help with their Google advertising campaigns, I’m shocked at how flabby, vague ...

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Creating A Cost-Effective Google Adwords Search Engine Ad Campaign Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically pote...

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How To Hire A Copywriter From a copywriter's point of view, it would be great if clients had a crystal ball that they could use to see which copywriter best suits their project. There are different types of writing and first-hand experience proves that only a handful of people really know there's a difference. To digress for a moment, we've even come across clients who think that web designers are supposed to write the copy for their web pages. Most don't. It makes sense. Web designers design. Web de...

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You’re Not Done Yet: Eight Strengtheners For Your Sales Copy Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...

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Writing a great story starts with writing a killer intro If you want to grab the readers attention you must pay attention with the introductory passage. This is the lead in for the rest of your story.

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Who Are You Calling A Moron? Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there's a fine line between insulting your audience and completely alienating them. Thank God there's a solution:Give your copy the "moron" test. I learned this during my days at a large business-to-business newsletter publishing company. We'd give our head...

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What Kind Of Things Do Successful Headlines Offer? making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers. Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this w...

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What is your writing tone? When it comes to writing, its all about how you say it, combined with a strategic decision as to what to say, so that you can meet your goals. Think about the last great conversation you had with an engaging person. How did it make you feel?

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What is SEO Copywriting? SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content.

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Top 10 Website Copywriting Secrets Successful website copywriting is very different than traditional copywriting.Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.1 What’s in it for me? Why should I believe you? What do you want me to do and why should I? Answer these questions immediately. The...

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Top 10 Copywriting Tips 1. Be Emotionally CompellingYour words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.2. Learn to Write Great HeadlinesThis valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need ...

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The Value Of Good Writing Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn’t even clear. What these pieces lack is good copywriting.Most of what I see has been written by highly competent professionals who are expert in their field. But not in writing. They imagine that because they are smart c...

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Principles To Follow In Copy Writing Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.What then is copy writing? Since the birth of the internet, there have been a...

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How to write what you want over a longer period of time When you are writing for the web or for something else you should tried it as you are a journalist, investigate your own life and make notes of everything that comes to mind. You are a journalist and you will use this in the future.

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How to Succeed as a Writer Want to know the secret of succeeding as a writer? (Hint, it's not what you think.)

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How To Get Started Writing Your Sales Letter In Just Minutes Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place, you’ll be armed with all the essentials you need to create a powerful and persuasive piece.It doesn’t matter what your writing project is – book, report, or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so you’re never stuck at a dead end. A sales letter plan forces you to think t...

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How To Freelance As A Work-at-home Copywriter Freelance copywriting already covers a wide range of media, such as television, radio, magazines, brochures, direct mail, and SEO copy. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters were restricted to being in-house or by marketing / PR firms; but now, many freelance copywriters offer their services globally. Working on a freelance copywriting job can be stressful. Just like all freelance jobs,...

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How To Find A Freelance Copywriter Copywriting is a career suitable for both the corporate and freelance worlds. So its an ideal resource for businesses – from start-ups to restaurants, local shops, professional service providers and real estate agents – to acquire the professional copywriting and editing they need. Hiring a freelance copywriter means you avoid hiring a permanent, full-time employee, paying for benefits, office space, a computer and equipment.If you’re looking for as-needed copy writing or...

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How To Create A Winning Headline In Just Minutes Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest. To the prospect suffering from a seemingly incurable case of Hay Fever, a headline such as “Stop Hay Fever In Seconds With This Secret Ingredient Found In Every Refrigerator!” is guaranteed to interrupt his online travels and the ...

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How To Become A More Persuasive Writer If you want to learn how to write so that people will not only read what you write...but also be compelled to take action based on your words, then take these steps.You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.When you identify the persuasive writings, you can can the...

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Home Business Copywriting Ideas When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home.Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still tou...

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Help To Understand The Freelance World Of Copywriting Services Companies are beginning to outsource many of their tasks and jobs to outside companies as a way to save money on overhead. One area in which there has been a growth of freelance jobs is with copywriting services. As more companies outsource their writing and marketing divisions, more jobs are created. There are great benefits to all parties. Copywriting attracts new customers and garners attention through the use of marketing techniques. The business profits and those profits...

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Every Freelance Copywriter Needs To Install Their Very Own Bat Phone Optional Description: Once you become busy as a freelance copywriter, you can't afford to answer the phone every time it rings. And if you're not yet loaded with projects, you'd be better to pretend you are. Otherwise, copywriting prospects may think you are desperate for work, and talk you down in your fees. At the same time it's important to have open communication with those clients who are paying you money to write copy. Here's my unique solution gleaned from too much tim...

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Copywriting Tips On The Internet Copywriting is one of the most important principles in having high search engine rankings. Other ways of doing things on the Internet are by no means as important as what copywriting is compared too.Copywriting with a search engine it like having an ace in the hole. If you have something published the best way to have the best copy is through the use of the SEO system. As keywords are important, copywriting on the internet is different than copywriting or the publication ...

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Copywriting Tips For You - Is It Time For A Copywriting Course There just never seems to be enough time in the day for all of the things we must accomplish. Unfortunately education sometimes takes a back seat to the every day challenges of living. A copywriting course you can do in the privacy of your own home may be just what you need to help your writing skills. There is a growing job market for copywriters and with a little instruction and practice you can write professionally.A copywriting course can be found in many different pl...

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Copywriting Questions And Answers - The World Of Online Copywriting Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.The internet has turned into a billion dollar revenue...

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Writing SEO Copy – 8 Steps to Success We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

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Your FAQ Page - A Sales Tool? You Bet! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions.

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Why Should I Bother With Optimised Online Copywriting? How can optimised online copywriting help your website?What can optimised copywriting bring to a website?

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What the difference webcopywriting makes Provides an insight into the process of the designing and writing of effective, compelling and attractive web site copywriting.

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What SEO Copywriting Is… and Isn't It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. Everyone seems to be forgetting the fact that SEO copywriting is primarily about copywriting, not the search engines.

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Web site copywriter in the 21st century The article provides you with an insight into the process of hiring professional and skilled copywriter. The article examines the skills and experience that highly skilled web site copywriter should possess in order to compose attracting and appealing content.

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Web Copy – How Much is Enough? These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?

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Watch Out! Copy Mistakes Are Sinking Your Site No matter how well you write, or even if you have a professional writer create your web site copy, you're going to have errors. Misspelled words, awkward sentences, phrases that don't make sense, and words that are used incorrectly run rampant through many sites. And it's no wonder. Writing well is hard work. Even a good writer will be too close to the copy and won't see ALL their mistakes, even when re-reading the copy carefully.Mistakes in your copy can sink your web si...

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Value Added Copywriting I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you’re met with only blank stares.They knew that the sermon was “great” but ...

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Useful tips how to make your content sell Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process.

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Unimaginable power of the content- most sacred secretes of effective copywriting revealed The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content.

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Top 10 SEO Copywriting I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting.

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The Secret Power of Words If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?

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The One Word Every Prospect Craves It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is?

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The NEW Secrets to Copywriting That Sells This article will show you what copywriting needs today to get maximum response and profits.

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The most sacred secrets of copywriting services Provides an insight into the process of the designing and writing of effective, compelling and attractive copywriting and explains several useful tips on how to write efficient web site copywriting.

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The Bible - The Source Of All Copywriting Secrets I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!What do I mean by this? Simply put, every copywriting strategy can be found FIRST in the Bible. This may appear to be a strong statement but I challenge the reader to prove otherwise. As I did the research for my latest ebook "77 Ways t...

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The Best Place to Put SEO Copy on Your Web Page Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.

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The 2 Most Common Mistakes When Writing With Keywords There are two mistakes almost every amateur search engine copywriter makes. Let's take a look at each one.

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Should You Write a Long-Copy Ad or Keep it Short? Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.

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SEO Copywriting Makeover: Finding the Right Trigger Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success!

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Review: Words That Sell "Know your target audience." It's the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you'll get tons of insightful details to help you write better copy.

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Profit Boosters Copywriting Checklist This checklist is based on what works best from over 1,200 copywriting projects.

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Perfect Grammar Is for Sales Sissies If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell.

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One Product, Three Customers, Three Different Ways To Write Before assuming that every member of your target audience is alike, take some time to do a little research. Then write so that you communicate directly with them on their level. You'll find your conversions rise when you give your visitors the information they want.

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Making It Easy for Customers To Choose You If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

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Lower Cost & Increase Conversion of Your AdWords Ads When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

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Keyword Use That Goes Beyond the Search Engines When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines

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Is Your Copy Trusted by Google? What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.

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Is There Really a Difference Between Online Copywriting and Copywriting for Print? Some copywriters think writing is writing, and that it doesn't matter whether you're writing for print or the internet. It's all the same. I suggest there are lots of differences.

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Internet Copywriting - Make Your Offer Irresistible! Want to increase your online sales? Make sure your offer is one they can't pass up!Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim...

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How to Make the Most of Your Website Copywriter Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.

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How To Get More People To Trust What You Say Here are some great tips on how to overcome one of the biggest challenges in every businesses advertising, how to gain the trust of potential customers!

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How To Get More People To Respect Your Value Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere!

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How to choose a professional copywriter You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that copywriter.

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Essential steps to make your copywriting effective Examines essential principles of web and online copywriting and provides an insight into elements of this process.

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Earn Huge Money Thru Copywriting - How To Become A Great Copywriter When one talks about marketing strategies, copywriting for the web is one of the most commendable tools from the marketers' point of view. This is because, copywriting as a marketing tool is an effective way to...

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Copy Makeovers Made Easy How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, online or off, without spending a fortune on copywriting.

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Copywriting Service vs. PLR Membership A copywriting service has many advantages over a PLR membership. Knowing these advantages and benefits can both save and make you money.

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Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I'll show you how it's done.

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Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I'll show you how it's done.

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Copywriting For An Online Audience No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma’s little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

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Copywriting Basics - Answer The Questions You'd Want Answered Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them. When? When is t...

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